For the past few years, the biggest trend on the runway has been the “I woke up like this” look. I am all about effortless style, but at a certain point this becomes a bit tired looking-literally. I know it’s hard to make an effort every single day, but think about the most powerful, successful women you know. When was the last time you saw them sporting a t-shirt that read “Bed Hair, Don’t Care”?

Thankfully, the fashion world finally agrees and this season for the first time in a long time beauty is all about polished, serious looks- everything from bold eyeliner, standout lips and curls, curls, curls. The fall AVEDA makeup line, Foklor, introduces some great bold colors to achieve some of this season’s top looks.