In June, we honor dads, and so this month I wanted to talk a little bit more about men.

Over the past few years, the men’s grooming industry has exploded- in fact, it’s the fastest growing category in the beauty and personal care market. Men are now just as concerned about their appearances as women and a quarter of all salon customers are men.

The #1 concern of men is their hair, and men are constantly looking for products that will serve their own specific needs whether styling pomade or shampoo that helps thinning hair.

At AVEDA, we heard you and the men’s hair care line is expanding regularly. If you haven’t been in to try the Pure-Formance line or Invati thickening products that were designed specifically for men, now’s the time. We even have perfect gift sets available for dads who travelĀ all the time.

So this Father’s Day, think about pampering dad with a day at the salon- chances are he’ll love it!