Valentine’s Day Date Looks We Heart

February is here and Valentine’s celebrations are in full throttle. Maybe you’re spending the night under the radar watching a Netflix movie or maybe you’re heading out on the town. Whether you’re celebrating with a serious boo, testing the waters with a new fling, or making it a Galentine’s Day, we want you to feel confident as you celebrate love. Here are some tips for how to accomplish our favorite Valentine’s Day looks:



You don’t have to be thirty to be flirty and thriving! To achieve this softer look, get familiar with all shades of pink. We recommend using Aveda’s earth rose trio palette to achieve that soft and shimmery look on your eyes. It includes a soft, baby pink color for your lid, a warm, matte pink for your crease, and a warm brown to give your eye that flirty contour. We also love Aveda’s apricot whisper blush palette, which not only will leave you looking sweet and sun-kissed, but smelling softly of flowers. To leave your lips looking naturally kissable, we recommend a satin-finish lipstick like mulberry or rose jicama.

If you want to particularly accentuate your lips, downplay the rest of your makeup and use a bright lip tone, like guava or lychee. Regardless, this look is based on a more simple, effortless look, so don’t overwhelm your face with too much makeup, but you ARE allowed to do more than your average weekend date cuteness. To finish the look, we recommend either tussled, beachy hair or a fun high-pony to clinch that natural-beauty effect.



Want to give some va-va-voom? This look will have people doing double-takes as you walk by! A smoky eye can add a hint of mystery to any face. We love the black tulip palette from Aveda to bring some intensity to your date. It’s important to note that a black smoky eye isn’t for everyone. If you’ve had some issues with black smoky eyes in the past, we recommend gobi sands, a more neutral palette that still offers your eye plenty of smoky drama.

Pair your smoky eye with a bold red lip if you want the sultriest of sultry looks. We recommend goji, jujube, or cana. Get to know what works best for your particular features. If you have big lips or big eyes, it may be better to emphasize one feature over the other. Give your hair some voluminous, loose curls to achieve that sexy bombshell look.



If you like a sweet and simple look that still gives that extra Valentine’s Day oomph, this one’s for you! You want to appeal to your personal eye color. To our brown-eyed girls, we recommend you take advantage of your ability to rock a bold shadow. The violet bloom or azure rain palettes are both great options to accomplish a dramatic smoky eye. Blue and green-eyed ladies, unfortunately, you don’t have as much wiggle-room when it comes to color.

The goal is to have the natural color of your eyes be the main focus rather than the color of your shadow.  Blue eyes pair great with the copper haze palette and green eyes with sweet grass. We recommend a lip glaze like kimi fig or wineberry for a glossy, shiny finish. This timeless look matches great with a smooth, volumized blow-out, Velcro roller curls, or a romantic chignon side bun.

Unsure if you can achieve these looks alone? Make an appointment for style and makeup with us. We do color-matching and styling, so you don’t have to! If you aren’t up for smoothing and pinning and tucking and blending—we are here for you.


Special thanks to our stylist Karla for these carefully crafted look ideas! Be sure to follow her on Instagram at

Ten Small Gestures That Say I Love You

Ten Small Gestures That Say I Love You

In honor of Valentine’s Day, we put together a list of 10 small gestures you can do to show someone you love them- not just a significant other but anyone in your life who means something to you:
  1. Do the dishes or a chore that person simply hates doing.
  2. Write a little note and slip it into a purse or briefcase. Imagine that person’s smile when it falls out unexpectedly while they’re at work.
  3. Pick up the phone and call instead of texting. And better yet- Facetime instead of calling.
  4. Make plans for a night out- rather than discussing it first- just tell them you’ve got it covered.
  5. Offer the last bite. Yup, this might be the sign of true love.
  6. Tag them in a funny meme. It shows you’re thinking about them.
  7. Send flowers to a dear friend or family member you haven’t seen in a while.
  8. Show up to work with coffee or a box of doughnuts for your colleagues.
  9. Let him/her sleep in while you handle the kids.
  10. Say “I Love You” and really mean it.
New Year’s Resolutions You Can Actually Keep

New Year’s Resolutions You Can Actually Keep

You just finished ringing in the New Year with all of your friends and now you have to start eating healthy and working out every day – no thanks! New Year’s resolutions are always a daunting task, but we are here to help you set ones that you can actually keep.

Before deciding your resolutions, take some time to focus on goals you want to set for yourself in 2019. Set yourself up for success by choosing goals that are intended for a lifestyle change. The best way to ensure successful resolutions is to start a habit and stick with it.

Depending on what source you read, the time it takes to form a habit can vary. According to a research team at the University College London, it takes an average of 66 days to create a habit (Examined Existence). While this may be an intimidating number, we suggest you schedule a certain time every day to practice each habit to help you make that change.

All the resolutions that we recommend below are easily attainable, if you put your mind to it. Try them out and let us know on Facebook!

  • Take time for yourself. Before every service at Ivy, our stylists invite their guests to take three deep breaths and take in a moment of calmness. This helps relieve stress, enhance focus and promotes emotional health.
  • Always take your makeup off before bed. This prevents wrinkles and allows your skin to rejuvenate overnight.
  • Be mindful. Be mindful to the people around you, things you buy and your own thoughts and emotions. It’s always good to be conscious of your surroundings and what you put on and in your body. For example, Aveda sells natural, sustainably sourced products. Next time you are buying hair care products or makeup, consider buying Aveda.
  • Meal prep for your week ahead. Prep is key. It saves you time and is convenient if you are always on the go.
  • Take the stairs instead of the elevator. Fun Fact: Taking two steps at a time doesn’t actually burn more calories, so be sure to walk up every step.
  • Talk to strangers and make connections.The next time you are in line for Starbucks, turn around and start a conversation with the person behind you. You never know, you might make a new friend!

These simple, yet achievable, lifestyle changes will do just that – change your life. The first step is to make a change. We hope you are just excited as we are about 2019. We can’t wait to see what it has in store for us!

Also, shout out our amazing stylist, Karla Eschmann, for coming up with these great resolutions! Follow her on Instagram at

Message from Dreama: For the Love of the Season

Message from Dreama: For the Love of the Season

Science proves that decorating early for the holidays makes you happier. Well this might explain why all of us here at Ivy are humming holiday tunes all day long- we’ve been decorated and ready for the holiday season for weeks.

Nothing beats the holiday season for me personally- not even pumpkin spice lattes or those endless summer days by the lake. The smells of fresh pine, the twinkling lights, the Hallmark movie marathons, the precious memories with our families- all of those moments are some of my FAVORITE THINGS!

And, speaking of favorite things, our top picks are back and better than ever! This year, we are showcasing our best sellers at a huge added-value in four gift sets. Best of all, 50% of each gift set will go directly to the Joyful Ornament Fund and this year’s recipient — Ellie Hatcher.

You can read Ellie’s incredible story below and add a little magic to her holiday season this year when you purchase one of our Favorite Things.

To each and every one of you, from the bottom of my heart — Merry Christmas & Happy Holidays!


Message from Dreama: Live in the Moment

Message from Dreama: Live in the Moment

This year instead of making a resolution that I likely won’t keep, I’m setting an intention for 2019. Knowing myself, a daily intention may be hard to follow through with- so I’ve decided an annual intention is the way to go.

Often, we get so wrapped up in what we have to do next- tomorrow, next weekend, next month- and we forget to stop and be truly present in what’s happening right now. I’m very aware that we are about to be empty nesters (sooner than we’d like) so I want to savor every moment I can while McKenna is still here at home- especially the moments when we’re lying on the couch watching Hallmark movies in our pajamas. My 2019 intention will be to live in the moment. To stop worrying about what’s next and focus on what’s happening right now.

I challenge each of you to set an intention for this coming year- something that you can reflect on from time to time- and see how you are doing. No pressure to set unrealistic goals- but something you can be more mindful of as the days, weeks and months go by as we take another trip around the sun.

I wish you all a 2019 for the books!